Our Why

17

veterans lost every 24 hours

Every 24 hours, 17 veterans take their own lives.*

For many people, this is a statistic. For the founders of Black Collar Coffee, this is March 30, 2012 — when their brother, a tradesman and combat veteran, took his own life.

When Dave died, the number being reported was 22 a day. Based on the 2025 report, the current figure is 17. But for a lot of veterans, "The 22" was never just a statistic. It's a generation of guys they lost that year. Dave was one of them.

Black Collar Coffee is his legacy. Every cup is a reminder that no one earns the morning alone.

Black Collar Coffee was started to honor his memory and support Stop Soldier Suicide. $1 from every item sold is donated to Stop Soldier Suicide.

*The Department of Veterans Affairs, 2025 Report

The black collar represents everyone who shows up before anyone else does - on job sites, in garages, on oil rigs, on patrol, and ends the day with bruised and calloused hands. The ones the world relies on and rarely acknowledges.

Every purchase sends $1 to Stop Soldier Suicide, because this brand believes that the same toughness that builds buildings and protects communities shouldn't have to be carried alone.